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State of the Industry Report 2006 Edition
2006
It’s
heartening to report that 2005 was a good year for the sporting goods
industry and 2006 promises to be even better. According to SGMA's
calculations, overall industry sales grew by about 6.8%, at wholesale,
to $55.7 billion. The U.S. sporting goods industry outperformed the
U.S. economy which experienced a 4.3% rate of growth. Clearly the
strengthening economy helped the industry, and we hope it will continue
to do so in 2006. But there is another important message woven into
this report. It is that the sporting goods industry is entirely
dependent on two factors for its growth:
- 1. The strength of the overall U.S. economy, a condition
that the industry can do very little about
- 2. The participation by the American people in the
sports, activities and games that represent the foundation of the
sporting goods industry.
If
participation increases, our businesses will grow more rapidly than the
economy. Over the past decade, participation in almost all the 100
activities measured by American Sports Data has either decreased or
grown more slowly than the overall population itself. While there are a
few bright spots in terms of individual sports and fitness activities,
the overall picture is one of an increasingly sedentary population.
This is not only bad for business, it’s bad for the country. This
annual report highlights the key trends in the industry, with
statistical information on industry sales and outlooks for major
product segments. It provides an insightful look at the broad range of
the sporting goods industry segments, an indispensible guide for those
inside the industry and a great backgrounder for others who
want to learn about it. A significant value, since it draws upon
information costing many thousands of research dollars. (2006 Edition -
32 pages, 1071k)
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