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Home >> Reports >> Imagining the Future of the Sporting Goods Industry in 2010Purchase This ReportImagining the Future of the Sporting Goods Industry in 20102005
“The future doesn’t exist. If it existed, it wouldn’t be the future,” said Ned Rorem, the great American composer. While this insight may encourage us to live more contentedly in the present, it cannot prevent us from wondering what the future will bring. In the sporting goods industry, change happens so rapidly and unpredictably that the future seems no more than a blur. So, what is in store for the sporting goods industry? How will it transform over the years? What can we expect in the year 2010? An Industry White Paper -- This report, released in January 2004, attempts to answer these questions. This extensive report was based on interviews with 17 industry leaders and a survey of over 100 CEO’s and presidents. It captures the industry during a period of dislocating change occurring at unprecedented speed. Forces that were expected to shape our industry’s future included:
This report raises
issues that are
thought-provoking and challenging. Over ten years has passed since the
first
release of this report but for companies that want to truly understand
the
forces that shape the sporting goods industry, this document is an
absolute
must. As John Sherman put it, “The
best prophet of
the future is the past.” The
insight in this report is indispensable. To find out more, download Imagining
the Future of the Sporting Goods Industry in 2010 Report today! Please
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