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State of Industry Report 2008

2008

This edition of the State of the Industry report reveals how one of the most celebrated events of the year, the Olympic Games, will “highlight the glory of sports and inspire millions,” and display the “technological achievements of the sporting goods industry,” according to Sporting Goods Manufacturers Association (SGMA) President and CEO Tom Cove. This report contains vital information including research, statistical charts and graphs, and analysis of today’s sporting goods market.

With a weakening economy, the sporting goods industry is still expected to expand. This annual report examines the trends in certain sporting good categories such as:

• Sports Apparel
• Athletic Footwear
• Fitness Equipment

These individual reports display previous consumer spending trends and unique issues that affect the sales in these particular categories. In addition, individual sport editorials are included that reveal:

• Participation rates
• Business and demographic trends
• Past and Predicted Sales
• And much more

According to this SGMA report, the U.S. sporting goods industry is nearly a $70 billion business (at wholesale). Even with a weakening economy, its growth rate is greater than the national average.  Technology is at the core of product innovation, and fitness gear continues to be the number one equipment category. 

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Manufacturer Sales by Category 2008

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2008 Sports and Fitness Participation Report

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