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2010 Sports and Fitness Participation Report - The Complete Version

2010

The sporting goods industry is made up of an extremely diverse and large market. As a result, recognizing emerging trends in participation within the sports and recreational activity market is of great value to manufacturers in developing their new products and selling their existing ones. If you are a fitness equipment manufacturer is it critical to know whether more people are using treadmills or exercising with free weights? Or which team sports are increasing in participation and which are not?  Participation drives demand and the participation trends contained in the SGMA’s 2010 Sports & Fitness Participation Report are the definitive source for this information.

Whether it's team, extreme, or anything in between, this SGMA report provides answers to how many millions of people play basketball, go freshwater fishing, or run on a treadmill. More importantly, a major focus is put on CORE participants, the ones who are typically the main purchasers of equipment, services, and user fees; the one’s expected to spend the most money. The figures reflect a nationwide survey sample size of 41,500 which provides a high degree of statistical accuracy.

This report should be on the desk of every manager, product designer, marketing executive or brand & category manager. 

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