Home >> Reports >> 2011 SPORTS, FITNESS AND RECREATIONAL ACTIVITIES TOPLINE PARTICIPATION REPORT -- NEW RELEASE
2011 SPORTS, FITNESS AND RECREATIONAL ACTIVITIES TOPLINE PARTICIPATION REPORT -- NEW RELEASE
2011
The
sporting
goods industry is made up of an extremely diverse and large market. As
a
result, recognizing emerging trends in participation within the sports
and
recreational activity market is of great value to manufacturers in
developing
their new products and selling their existing ones. If you are a
fitness
equipment manufacturer is it critical to know whether more people are
using
treadmills or exercising with free weights? Or which team sports are
increasing
in participation and which are not? Participation drives demand
and the
participation trends contained in the SGMA’s 2011 Sports & Fitness
Participation Report are the definitive source for this information.
Whether it's team, extreme, or anything
in
between, this SGMA report provides answers to how many millions of
people play
basketball, go freshwater fishing, or run on a treadmill. More
importantly, a
major focus is put on CORE participants, the ones who are typically the
main
purchasers of equipment, services, and user fees; the one’s expected to
spend
the most money. The figures reflect a nationwide survey sample size of
38,742 which provides a high degree of
statistical
accuracy.
Highlights
from the 2011 report:
- There
are positive signs for 2011 with significant numbers of
active participants set to increase spending.
- Generation
Y are twice as likely to take part in team sports than
Generation X… [because] the psychological tendency of Generation Y is
more
positively disposed to team sports than their Generation X predecessors
who are
more “individual” in nature.
- Fitness
sports are “aspirational” for all age groups with Swimming
and Weight Training being mentioned the most often.
- Lacrosse
and Rugby are growing niche sports, while indoor team
sports like ice hockey and indoor soccer have cooled off.
This
report should be on the desk of every
manager, product designer, marketing executive or brand & category
manager.
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